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Malt New Year Motion 2023 | 2D Motion


Malt asked us to develop a wish card in motion for the new year 2023.
It aims to be playful and joyful while expressing the Malt brand core values.
A ball is the main character and interact with various colorful and abstract shapes.

Watch our process below for storyboarding and animating.

Graphic and concepts explorations

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ball_trainee
futureofwork
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Brand type exploration

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Layout exploration

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Storyboard

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Credits : 

Client : Malt
Art Direction : Mathieu Debruyère, Léa Fanjat
Motion Design : Rafael Covo, Léa Fanjat, Mathieu Debruyère
Voice : Stéphanie Matard
Mix : Prox Bleep

mathieu@superfluidestudio.com
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